The Ministry of Commerce & Industry, Government of India’s Agricultural and Processed Food Products Export Development Authority (APEDA) took part in the London-based International Food & Drink Exhibition (IFE). The three-day Exhibition, which came to an end on 22nd March 2023, was created to encourage the export of agricultural goods to London’s global marketplace.
Basmati rice, buffalo meat, non-basmati rice, coarse grains, maize, groundnuts, wheat, cereal preparation, processed vegetables, fresh fruits & vegetables, alcoholic beverages, coarse grains, etc. are the main agricultural food products exported to various nations, including the United Kingdom. India has exported to the United Kingdom roughly 13000 MT of Indian grapes, 4000 MT of mangoes, 5000 MT of onions, 2500 MT of millets, and 1310 MT of basmati rice.
The IFE In London
One of the most prestigious food promotion events in the UK is the International Food & Drink Exhibition (IFE). Through International Buyer Seller meets B2B meetings, the event brings together over 25,000 attendees from around the globe to sample new products and discover new export opportunities. In the UK, with significant markets for ethnic Indian food products like fresh fruits and vegetables, processed foods, Indian rice, etc., the IFE is one of the well-known platforms that can build brand awareness and foster new business opportunities.
APEDA’s Works In IFE (London)
Indian exporters participated in the IFE event thanks to APEDA’s assistance, showcasing a wide variety of food products across all categories. About 50 millet (Shree Anna)-based products on display at the APEDA pavilion drew a lot of visitors’ attention. APEDA presented and distributed the highest quality wine from the lush grape vineyards, Alphonso mangoes with GI tags, and millet-based value-added products at the IFE 2023 event.
APEDA is actively focusing on the vision of Indian prime minister Narendra Modi to promote millets (Shree Anna) in international markets by organizing promotional events abroad and taking part in international food expos as India celebrates the International Year of Millets in 2023.
Commenting on India’s participation at the IFE, M. Angamuthu, chairman, APEDA, said, “This huge market can be made more pragmatic by way of quarantine relaxations, importation benefits and further opening the market.” He further mentioned, “The base work is going on where we are expecting India–UK FTA negotiations that will not only pave the way for Indian products in large quantities but also bring the cost of Indian products down relatively in days to come,” adding that the Indian High Commission at London has been very supportive and is working towards the betterment of the trade ties between the two countries.
APEDA exports high-quality food items to about 250 nations around the world, including the UK. In the fiscal year 2021–2022, India surpassed all prior records by achieving a massive export target of USD 25 billion for APEDA products. For the years 2022–2023, the APEDA is aiming to reach its USD 30 billion export goal. APEDA exported a variety of agricultural products worth USD 421 Million to the United Kingdom in the years 2021–2022, making it a popular destination for the export of Indian agricultural products. APEDA has recorded exports worth USD 302 million (April–December 2022) and is on track to surpass its previous export goal to the UK in the current fiscal year.
APEDA’s Works On Millets Promotion
The Global Millets (Shree Anna) Conference was recently held in New Delhi by APEDA to promote millet exports from India and give farmers access to markets. Participants in the conference included 100 Indian millet exhibitors from various regions of the nation and 100 international buyers from places like the USA, UAE, Kuwait, Germany, Vietnam, Japan, Kenya, Malawi, Bhutan, Italy, and Malaysia.
APEDA has incubated more than 200 start-ups to develop a variety of millet-based value-added products in collaboration with the Indian Institute of Millets Research (IIMR), Hyderabad, and respective state agricultural universities in an effort to increase consumption of value-added products based on millets.
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