Basmati rice is one of the most sought-after commodities to be exported from India. Its variety, flavor, deliciousness and nourishment make it an ideal item for a staple diet to the end consumers. Because of its great demand in foreign markets, buyers (bulk and retail) are always willing to invest from a long-term perspective. However, lack of awareness, technology and market knowledge makes the buyer susceptible to dubious and fraudulent transactions.
