Rice is one of the main staple diets across the globe. The commodity is more dominant in the Asiatic regions. No wonder, Asian countries take the lead in their production and export. Some of the leading producers of rice are China, India, Thailand, Malaysia, Bangladesh and Vietnam. India holds the unique distinction of being the largest exporter of rice to the world. Both Basmati and non-Basmati rice are exported in massive quantity to the international market. Basmati rice is in great demand in MENA (middle-east and North Africa) countries. Iran, Saudi Arabia, UAE, Kuwait are some of the largest importers of Basmati rice. As a matter of fact, Iran alone accounts for 40% of Basmati rice exports from India. In recent years, besides Basmati, non-basmati rice has also picked up the demand in the international market. Sugandha Basmati rice has become very popular over traditional basmati rice. Sugandha basmati rice exporters have been making the most of the growing demand to expand their global footprint.
Produced in the fertile plains of north India, Sugandha rice is hybrid traditional basmati rice with no aroma. Cooking Sugandha rice can elongate it up to 14-15mm and is a common replaceable variant of traditional basmati rice. Sugandha rice is long, slender and needs proper warehouse storage. The rice is one of the preferred varieties of Indian rice and has a good global market.