Recently, a new development regarding the Indian basmati rice export has created an apprehensive environment for all basmati rice exporters in India. Iran, an exponential importer of Indian basmati, has placed an order with Pakistan for the rice. This has created distress in the Indian basmati rice exporter’s community. Indian rice exporters are constantly trying to grow globally, as the demand for Indian basmati rice is high. Looking at the recent events a solution to cater to the Indian rice exporter’s market is required.
